Media Release 2 November 2009
Pareto Fundraising is pleased to announce the recent appointment of Rob James as Creative Director. As the creative face of the agency, Rob brings expertise in all areas of the creative process including TV, print, direct mail and design.
Starting his career working in the commercial sector, Rob has spent the past decade working with, and being committed to creating relevant, innovative and successful fundraising campaigns for both NGO’s and not-for-profits. As well as generating impressive results for his clients, his work has received wide industry recognition, including a MADC award and being named a New York Festival finalist, as well as receiving a number of Prime awards.
COO Jim Hungerford says “At Pareto Fundraising, we are incredibly successful and passionate about increasing the not-for-profit sector’s fundraising capacity. I’m very pleased to be able to say that Rob James shares this passion and commitment.
His flair for bringing digital and broadcast media into campaigns, and his ability to rapidly generate compelling fundraising programs that are integrated across channels, is complemented by his very clear focus on what really matters – raising more money for charities so that they can help more beneficiaries around the world.”
Rob most recently held the position Creative Director and Partner at fibreOgilvy whose clients include Red Cross, Diabetes Australia, Disability Services Australia and Yothu Yindi Foundation.
Rob adds “I feel very privileged to be asked to join Pareto Fundraising, a company driven by passion, integrity and expertise. I look forward to bringing my creative skills to develop effective, integrated fundraising campaigns that will generate greater income for charities we work with”
Rob honed his skills in advertising before focusing on fundraising, having worked with a variety of agencies ranging from boutique to large multi-national agencies. His experience gives him complete understanding of the energy and commitment needed to drive the creative process and achieve the overall objectives of each campaign.
For more information about the creative solutions Pareto Fundraising can offer to help your organisation achieve visit www.paretofundraising.com
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For further information please contact Justine Mathieson at Justine.mathieson@paretofundraising.com or 02 8823 5800.
