Include a Charity open to whole sector
Include a Charity is about undergo a strategic change in order to transform the landscape of bequest giving in Australia. Launched to the Australian public in 2006, Include a Charity (IAC) was originally funded by some of Australia’s leading charities, however this will now be opened up to the sector as a whole.
The new look IAC will be re-launched in November this year and will mirror that of the successful UK and Ireland model, whereby a large consortium of charities, of all sizes, help fund a social change campaign. This social change model has had great success having seen a 4% increase in the number of people leaving a gift in their Will.
In Australia, the number of people who leave a gift in their will to a charity is currently 8%. One of the goals of the new model is to double this number so that by 2020 the number of people leaving a bequest is 16%. This would equate to an additional $577m of income in today’s terms to the sector.
By being involved with IAC your organisation will be accessible to a whole new audience through a sizeable promotional budget that includes channels such as TV, Press, Solicitors and later Direct Mail activities.
There are not many initiatives that can deliver this kind of benefit to the sector and it can only happen by working together, making your support critical.
If you are interested in learning more please download a brochure here or contact Marcus Blease on 02 9479 7265 or email mblease@tscnsw.org.au
