Fiona Paterson

Where does Fiona live? Wanaka, New Zealand

What does she do? Head of Data Services

Fiona is a Fundraising and Direct Marketing professional and has over 9 years experience in finding, keeping and growing donors (managing strategic fundraising and database marketing programs).

In her role as Account Director with Pareto Fundraising, Fiona has spent her career working to increase income and donor retention through the development and implementation of data lead fundraising programs. Her current clients include Children’s Cancer Institute Australia, Heart Foundation New Zealand and Leprosy Mission.

Fiona has extensive experience in managing, monitoring and evaluating fundraising programs across a range of charities and has been with Pareto Fundraising since February 2004.

Andy is Pareto Fundraising’s Data Consultant and is an extremely funny man. Ask him to make you laugh, and he can summon a brilliant joke out of nowhere that will keep you chuckling the rest of the day.

But there’s nothing funny about Andy's ability and expertise with data. One of the founding members of the Pareto Fundraising team, joining us back in February 2003, he is largely responsible for establishing the company’s industry-wide reputation for the innovative use of data in fundraising.

Andy has many hobbies and interests beyond his job. However, ever fearful of the tabloid media’s obsession with the rock n’ roll world of Data Consultancy, he refrains from discussing his personal life in public.

Bruce is a Data Manager and has responsibility for the day to day strategic development of Pareto Fundraising’s unique range of data services. He’s also on hand to provide help, advice and inspiration to our wonderful team of database marketers.

One of the longest serving members of staff, he’s been helping our clients make the most of their valuable data since early 2004. With a background in the investment banking industry, he is delighted to “finally be doing something worthwhile”.

Bruce really likes working with data, but it’s by no means his only passion. He also has a very big thing indeed for sport. So long as we’re not talking about gymnastics or athletics, Bruce says he’ll have a go at anything. Whether or not that extends to Camel Racing or Tossing the Caber, you’ll have to ask.

Andrea is our Database Marketing Executive, and spends her days working her way through donor records in search of the significant data needed to create our extremely targeted and highly effective appeals.

It’s demanding work, but someone’s got to do it, so we are fortunate indeed that that someone is as experienced and enthusiastic as Andrea. She’s been unearthing nuggets of pure gold in our client’s databases since June 2004, and loves “working with people who enjoy what they are doing and are proud of it”.

Tertia joined Pareto Fundraising in January 2008 in order to help us turn data into useful information, as well as to make Andy cups of tea. Her previous jobs included a spell organising competition entries, during which she had responsibility for processing 27,000 entries across 9,000 competitions.

Tertia is delighted to be part of Pareto Fundraising, and not just because she is allowed to wear casual clothes to work. She enjoys the fact that the results of her efforts to find clever new uses for data can be measured in improved lives, rather than profit.

However, profit is very much back on her mind come leisure time – much of which she devotes to her great passion in life, bingo. She calls herself a mad fan of the game, and tries to play at least once a week. Which is probably not something you should admit on a website.