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What we
do
Pareto Fundraising is a full service fundraising agency. But we
also offer strategic consultancy services too. Our focus is always
to increase the net income for our charity partners. If you would
like to work with us, we’d love to discuss how we could help.
We have a holistic approach to appeals. We are very much
data-driven, believing that the information you hold on your donor
database is key to fantastic results from all your fundraising
projects.
We consider the motivation, giving history, potential and wishes
of each and every donor. Our mailings and phone call scripts are
highly personalised (not just name and address), normally with a
clear and emotional ‘client’ story. Our projects involve the use of
several tactics to increase response likelihood and average
donation, including highly targeted creative packs which are always
informed by the strategy.
Since 2002, Pareto Fundraising has helped clients:
± raise millions of fundraising income
± recruit monthly donors at profit
± reactivate lapsed and dormant donors, obtaining response rates
over 10%
± achieve highest ever response rates on acquisition
± convert lottery players to regular givers
± achieve amazing results through surveys have had on
creating a holistic approach with charity donors
± play mentoring roles with key fundraising staff within
charities
± present to boards and CEO's
± introduce communications strategies to reduce attrition rates
of regular donors
± identify more bequest pledgers and intenders than in all their
previous activity
± upgrade donors to give ten times their previous gift
± winning international DMA awards, ECHO awards, FIA awards and
ADMA awards | 