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PARETO Talk
Pareto
Talking
At Pareto we just love hearing about brilliant fundraising ideas
from around the world and sharing with our clients and Masterclass
attendees. A while ago, a couple of the team suggested there
might be room for more even sharing if we created a regular
forum of stories and ideas from around the Pareto world to send to
our friends every now and then. Nothing too long or hard work
to read. Just something that highlights useful, practical
experiences in fundraising that could generate an idea for you or
remind you of something you’d meant to implement in your program
but haven’t got round to. That’s why we’ve launched Pareto
Talk. And why we’re sending it to you – you’ve come to one of
our events in the past or met one of the team and given them your
card. I hope you enjoy this communication from us and pass it
onto your colleagues.
In this issue of Pareto Talk, Kate Hoelter from the award
winning and consistently successful Lost Dogs’ Home fundraising
team shares the secret of their success over the past 5 years – its
all about genuinely putting your supporters at the heart of the
organisation. Pareto Phone and National Heart Foundation show
you an exciting new development in bringing your donors and
beneficiaries closer via a telephone call. And is event
fundraising a waste of time? Read about the recent Hot Potato
debate in Sydney to see if the assembled crowd of fundraisers vote
for or against the motion.……………………….
I hope you’ll enjoy reading this and future issues. As I
don’t want to be left out of the fun, I’ll be launching a Dear Jan
column in future. If you’ve got a burning question or want
advice on something that could help move your fundraising program
onto the next level then drop me a line and I’ll do my best to
answer your question in a future issue. Or tell me what you’d
like covered in articles or case studies. If you want to hear
about it, chances are your colleagues in the sector will
too.
I wish your organization the best as you go into a new year
working to help your beneficiaries. Here’s to a successful
2008.
Jan.chisholm@paretofundraising.com
Dogs show the
way in supporter relationship management
Kate Hoelter, Fundraising Manager from The Lost Dogs’ Home
shows that you don’t need to be a large organisation or have a big
brand to develop a successful fundraising program and a loyal and
passionate supporter group.
In May 2003, The Lost Dogs’ Home (LDH) faced decreasing annual
fundraising income and a shrinking donor database. At the time we
had approximately 8,000 active donors and our fundraising income
was in the order of $500,000 pa. We knew that to provide vital
services to lost, abandoned and injured dogs and cats well into the
future, we needed to secure a reliable income stream.
Click
here to read more
Introducing
‘End of Call Recordings’, the latest innovation from Pareto
Phone
Imagine if there was a way for your donors to listen to the
actual voices and heartfelt words of the people whose lives they
have helped to change. Imagine how touched and moved they would be
to hear, first hand, what their gifts really means – and what the
resulting effect might be on your donor upgrade and retention
statistics.
Click
here to read more
News from
abroad – the challenge of producing bi-lingual packs in Hong
Kong
When it comes to raising funds, Pareto has found that what works
in one country is very likely to work just as well in another.
Despite the differences that exist between cultures, what motivates
donors to give is similar all over the world. If you treat them
with the respect and gratitude they deserve, and you express your
case for support clearly and with genuine emotion, then it doesn’t
matter if they are Australian or Andorran – they’ll help you if
they can.
Click
here to read more
Events
feel the heat in first Hot Potato debate
Hosting an event to debate the burning topic: ‘Event
Fundraising: Money well spent or just wasting our time and effort?’
may seem like the ultimate irony, but Pareto’s new Hot Potato
debate series is all about generating discussion around
sometimes-contentious topics which are of interest to
fundraisers.
Canvassing audience opinion prior to the first Pareto debate
held in November in Sydney, doubt about the fundraising potential
of events seemed to be the order of the day among attendees. The
possible exception was The Cancer Council NSW (TCCN) team who of
course are responsible for an array of hugely successful events
including Pink Ribbon Day, Australia’s Biggest Morning Tea, Relay
for Life and Daffodil Day.
Click
here to read more
Pareto
Benchmarking
We currently have 18 charities participating in the project and
are on the lookout for more organizations. Unique to the Australian
market, Pareto Benchmarking is an in-depth data lead approach to
assessing your fundraising programme. Based on fact – not
opinion or interpretation – your data is reported using exactly the
same criteria and our unique segmentation and scoring system to
measure each charity equally.
Click
here to read more
Expertise | Integrity |
Passion
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