Andy Tidy

Head of Insights

Andy is a hands on fundraising data veteran who started his career working as an analyst for two large charities (St John Ambulance and the NSPCC) in the UK in 1993.

In 2003 Andy moved to Australia and began working for Pareto Fundraising where he has been the driving force behind Pareto Fundraising’s international reputation for data-driven fundraising excellence.

Andy is responsible for the development of key Pareto Fundraising data services such as:

• A multi-award winning behavioural segmentation
• Predictive modelling of donor value
• Campaign performance analysis reporting
• Pareto Fundraising Benchmarking: the largest transactional charity data benchmarking program in AU/ NZ
• Net Value analysis across recruitment channels
• Bespoke Bequest analysis and targeting

Andy possesses the rare but priceless ability to communicate complex analytical concepts in a clear and engaging way. If you have an upcoming event or workshop and would like Andy to speak, please contact us.

Connect with Andy Tidy on LinkedIn.

• Pareto Phone