About Pareto Fundraising Benchmarking
The difference between planning on your own and planning after benchmarking is like the difference you get seeing a city at street level and from a helicopter. At street level it is hard to understand how everything fits together. It is easy to miss things, get lost or head off in completely the wrong direction. From a helicopter you can see how the city fits together, you don’t miss anything and it is hard to go the wrong way. This totally new perspective enables you to make your fundraising decisions with confidence, knowing that you can see the whole picture.
Knowing what is happening with donations, trends and sources of income is crucial for the informed fundraiser. And right now, for charities around the world, it has never been more important to stay aware of the current state of fundraising and charitable giving and exploring the impact of the global economic crisis.
- Are more donors ceasing to give?
- Are people giving less?
- Have major donors stopped giving?
- Is the economic crisis affecting my charity more or less than others?
- What areas are holding up the best?
- What are others doing to combat the crisis?
These are the tough questions being asked by many fundraisers and senior managers who are unsure of how their fundraising programs are faring during these trying financial times. It’s important to have answers that are based on evidence and data.
If you are an Australian or New Zealand Charity enrol in this year’s Benchmarking program for FREE – download the brochure and registration form by clicking here
Can you afford not to know?
One of the best ways for charities to answer fundamental questions such as How good are we? How good can we be? or How do we get better? is to measure their fundraising performance against one another. Only by looking at what others are achieving can you objectively assess your own strengths and weaknesses and determine where you should focus your attention to improve your performance.
It can be difficult comparing results when no two charities or fundraising appeals are exactly the same. And we know that it’s not just about analysing data. What makes Pareto Fundraising Benchmarking different it that it is run by professional fundraisers who can look at the facts, then help you interpret them in order to make recommendations on your charity’s next steps.
Why benchmarking?
CEOs and fundraising directors are trusted with organisational resources and have a duty to the beneficiaries and donors to use these funds wisely. Not only to deliver the most effective services, but to ensure that a fundraising strategy is the most effective it can possibly be.
However, when it comes to developing a fundraising plan, some charities choose to invest in certain strategies and tactics based on perceived good ideas, tradition or personal preference. Some don’t do face-to-face monthly giving donor recruitment because they just don’t like it; some try to keep up with what others are doing but do those tactics really work? Are they effective, or just fashionable?
Knowledge and evidence, not luck and hope, are the true foundations of an effective fundraising strategy. Pareto Fundraising Benchmarking will remove luck, minimise risks, challenge traditional thinking and conventional wisdom, and keep your charity ahead of the game.
How can we help?
Pareto Fundraising Benchmarking gives you the knowledge and power to act with confidence. It looks at your donors; behaviour and transactions, growth, and certain key indicators. These indicators are then compared with the benchmarking cooperative, and put in the context of the overall fundraising marketplace.
Pareto Fundraising Benchmarking will connect you with other charities, helping you:
- understand where growth is coming from;
- observe where there is decline;
- compare your performance to the market;
- identify your own program benchmarks; and
- speak with pacesetters about how they are achieving success.
Contact us at bm@paretofundraising.com. We’ll organise a time to chat through whether Pareto Fundraising Benchmarking will be useful and good value for your charity.
