News

Pareto Fundraising and Amnesty International fly the flag for Australian Not-for-Profits at international awards

Pareto Fundraising would like to congratulate Amnesty international Australia for their fifth placement in the International Direct Marketing Association’s ECHO Awards.  In the awards ceremony hosted by Jay Leno in Las Vegas on October 15th, Amnesty International’s Bring Home David Hick’s Campaign was announced as the only Australian campaign to reach the finals of the not-for-profit category.

“Amnesty were courageous to embark on such a creative project and the enthusiasm with which people responded illustrates how well the idea captured the public’s attention.” said Dan Geaves, Group Account Director, Pareto Fundraising.

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Northern Exposure: Amnesty International Canada signs with Pareto Fundraising

We’re proud to announce, no – let me rephrase. We’re absolutely ‘PUMPED’ with today’s news from our Northern American friends. The Canadian arm of the world’s leading human rights organisation, Amnesty International, have just signed with Pareto Fundraising. Making them our first North American client.

Headed up by Regional Director Jonathan Grapsas, the Pareto Fundraising team has worked tirelessly to spread the Pareto Fundraising word since opening the Toronto office earlier this year. Initial plans are for Major Donor mentoring, there progressive nature however is best reflected in the words of Jonathon: “Keen to be early adopters, Amnesty were also the first Canadian charity to sign up to Pareto Fundraising benchmarking… Go Amnesty!”

This exciting step ignites what hopes to be the start of a successful and rewarding fundraising partnership. And we could not be more excited.

Like to learn more about how we can help your organisation? Then get in touch through the ‘Contact Us’ link above.

Pareto Fundraising helps Amnesty International take activism into the 21st Century.

By Dan Geaves, Account Director and Creative Planner

Pareto Fundraising was delighted to accompany Amnesty International to the recent Australian Direct Marketing Association Awards, where they scooped a Silver in the “Alternative Media” category.  Dan Geaves, Account Director and Creative Planner (Pareto Fundraising) reflects on the highlights of this innovative project…

The award marked the end of an amazing journey which started this time last year with a few ideas being bounced around in a pub. We wanted to help Amnesty develop a concept that would really immerse potential supportersinto the human rights cause.  And set about creating a life-size replica of David Hicks’ cell in Guantanamo Bay. The campaign was asking for David Hicks to be brought home to Australia for a fair trial.

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Welcome to Miami

One of Pareto’s creations has recently made its debut in Miami. Hot on the heels of winning a Silver ADMA award in the “Alternative Media Category” in November, the replica Guantánamo Bay prison cell was despatched off to the US. The livery of the cell was changed as you’ll see from this work in progress http://www.flickr.com/photos/counter-terror-with-justice/2438239247/in/photostream/ but the basic concept remains the same as Amnesty International calls for US supporters to experience Guantánamo Bay in their home towns.

http://www.flickr.com/photos/counter-terror-with-justice/2474133662/in/photostream/

Here’s to the cell for following the sun and helping to keep the campaign alive.

Pareto Fundraising opens in North America

Pareto Fundraising has expanded to North America with our new offices opening in Toronto, Canada in April 2008. We use our passion and experience as experts in data-led fundraising and communications to help the not-for-profit sector connect people who care with those in need in the community.

The North American operation will be led by Jonathon Grapsas, Regional Director, Pareto Fundraising North America. If you are interested in further information on how Pareto Fundraising can help your fundraising needs, please get in touch using the ‘Contact Us’ link above.

We will be running Masterclasses in North America from April 2008 onwards. Please ask about our Masterclass series.  If you want to receive any information about our Masterclasses and e-newsletters, please subscribe to Pareto Fundraising below.