Pareto Fundraising North America

Northern Exposure: Amnesty International Canada signs with Pareto Fundraising

We’re proud to announce, no – let me rephrase. We’re absolutely ‘PUMPED’ with today’s news from our Northern American friends. The Canadian arm of the world’s leading human rights organisation, Amnesty International, have just signed with Pareto Fundraising. Making them our first North American client.

Headed up by Regional Director Jonathan Grapsas, the Pareto Fundraising team has worked tirelessly to spread the Pareto Fundraising word since opening the Toronto office earlier this year. Initial plans are for Major Donor mentoring, there progressive nature however is best reflected in the words of Jonathon: “Keen to be early adopters, Amnesty were also the first Canadian charity to sign up to Pareto Fundraising benchmarking… Go Amnesty!”

This exciting step ignites what hopes to be the start of a successful and rewarding fundraising partnership. And we could not be more excited.

Like to learn more about how we can help your organisation? Then get in touch through the ‘Contact Us’ link above.

Getting the most by getting it monthly

by Jonathon Grapsas, Regional Director, North America Pareto Fundraising

Intuitively this statement makes sense. It’s no coincidence that your health provider encourages a monthly membership fee, likewise your mobile phone company and even your bank that pushes for monthly, even fortnightly transactions. They aren’t daft; they know that as your transactional regularity strengthens so too does your value as a customer. The same logic applies to individual donors. If you can get them to give to you on a regular, ongoing basis they will give more and be more engaged.

In the UK, Australia, Canada and most other developed fundraising nations, this is certainly the case. Regular giving – where donors contribute ongoing amounts to you via a regular, periodic payment (through their bank account or credit card), has revolutionised the fundraising world in which we live. Let’s looks at Australia. Data from a recent benchmarking study conducted by Pareto Fundraising showed that of 23 Australian and New Zealand charities in the cooperative, more than half of the income from the 2007/2008 financial year (US$80m out of US$145m)raised from these organisations  was from donors contributing on a monthly basis.

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Welcome to Miami

One of Pareto’s creations has recently made its debut in Miami. Hot on the heels of winning a Silver ADMA award in the “Alternative Media Category” in November, the replica Guantánamo Bay prison cell was despatched off to the US. The livery of the cell was changed as you’ll see from this work in progress http://www.flickr.com/photos/counter-terror-with-justice/2438239247/in/photostream/ but the basic concept remains the same as Amnesty International calls for US supporters to experience Guantánamo Bay in their home towns.

http://www.flickr.com/photos/counter-terror-with-justice/2474133662/in/photostream/

Here’s to the cell for following the sun and helping to keep the campaign alive.

Pareto Fundraising opens in North America

Pareto Fundraising has expanded to North America with our new offices opening in Toronto, Canada in April 2008. We use our passion and experience as experts in data-led fundraising and communications to help the not-for-profit sector connect people who care with those in need in the community.

The North American operation will be led by Jonathon Grapsas, Regional Director, Pareto Fundraising North America. If you are interested in further information on how Pareto Fundraising can help your fundraising needs, please get in touch using the ‘Contact Us’ link above.

We will be running Masterclasses in North America from April 2008 onwards. Please ask about our Masterclass series.  If you want to receive any information about our Masterclasses and e-newsletters, please subscribe to Pareto Fundraising below.