Fiona McPhee
Director of Fundraising Strategy
As a fresh-faced twenty something Fiona found her passion for fundraising on the phones and behind a database at WWF-Australia. Some 12 years later she is a snowboard worshipping, animal lover who shows up to work every day as our Fundraising Strategy Director.
A rare being who truly understands data, Fiona loves how insight drives creative and excels at front-end supporter care. Fiona works with our wonderful clients in both the development and ongoing execution of their strategic fundraising programs.
With a background in marketing, strategic planning, customer care and developing insight driven fundraising communications, Fiona has a proven track record of developing and implementing successful fundraising strategies with charities such as Children’s Cancer Institute Australia, Australia for UNHCR, The Alfred Foundation Australia, The Heart Foundation Australia, CancerFund Hong Kong, The Leprosy Mission New Zealand, Starship Foundation New Zealand and many more.
Fiona loves data and the insights it provides to help drive the development of her speciality areas of donor acquisition, regular giving, bequests and integrated communications programs. Fiona draws on her proven experience plus best practice methodologies and insights from Pareto’s experience across Australia, New Zealand, Asia and North America when working in her consultative capacity with our brilliant team and equally brilliant clients.
Fiona is an engaging and energetic communicator and regularly speaks at industry events, conferences and seminars. If you have an upcoming event and would like Fiona to speak, please contact us.
Connect with Fiona McPhee on LinkedIn.
