Our Services
We’ve put together a special collection of campaigns to tell you more about our services and show you how the Pareto Way turns into the Pareto Effect: tremendous fundraising results both for the charities we work in partnership with and their beneficiaries.
Just click on any of the headings below to learn more about our services, and how we have worked in partnership with dozens of different charities to help them raise more funds for their beneficiaries. A big thank-you to all the charities that have been willing to bare all for you!
Contact us if you want to find out more about working with us on campaigns like these. We update the campaigns here from time to time, so subscribe to an RSS feed of this page to get notified as soon as new exhibits are added to our collection.
Data Analysis & Strategy
Strategic and data insights to revolutionise your fundraising
Strategic consulting is often the first step for charities wanting to engage the services of Pareto Fundraising. Our experienced consultants work in partnership with charities to develop organisational, marketing and fundraising strategies.
Click here to find out more about our consultancy offerings, and see how Ronald McDonald House Charities worked with Pareto Fundraising to significantly improve the effectiveness of their fundraising. The charity stands to benefit from a 106 per cent growth in their fundraising revenue over the next five years. That’s the equivalent of $18 million to invest in helping seriously ill children and their families.
In this section, you’ll also discover how the Heart Foundation benchmarked itself against other charities in Australia and New Zealand, and how what they’ve learned from Pareto Fundraising’s Benchmarking Cooperative is helping them do more to protect Australians from heart disease.
We’ve also worked in partnership with the Heart Foundation to develop a results database that helps them assess each campaign in order to acquire new donors, learn from the results and ensure that they build on their success with every subsequent acquisition campaign – what a remarkable tool for fundraisers!
Contact us now to find out how we can help take your fundraising to the next level with strategic and data insights.
- More on Strategic Planning
- How we worked with the Ronald McDonald House Charities to help seriously ill children
- More on Data Services
- How data helps the Heart Foundation keep us healthy
- How the Heart Foundation measures its success
Direct Mail Appeals
Double your appeal income
In this section, you will discover how charities such as the Australian Conservation Foundation, the National Heart Foundation of Australia, Children’s Medical Research Institute and the Heart Foundation New Zealand have partnered with us to double, even triple, the income from their warm appeal mailings.
Your appeal mailings to your donors play an important part in getting income for your cause. At Pareto Fundraising, we see appeals as much more than just income generators. Done the Pareto Way, appeals increase donor loyalty and the likelihood of donors going on to become regular (monthly) givers, major givers, and bequestors (legators). They also generate significantly more net income for your cause.
Contact us now to find out more about working in partnership with us to double the income from your next appeal mailing.
- How the Australian Conservation Foundation was able to double its climate change efforts
- Funding more heart research than ever before
- How expert targeting helped the Children’s Medical Research Institute protect children from suffering.
Telephone Fundraising: Pareto Phone
Using the telephone to raise more funds and build deeper relationships
In this section, you will discover how Pareto Phone has helped charities such as Oxfam and the Heart Foundation to converted lottery players, merchandise buyers and other prospects into regular monthly supporters.
Pareto Phone is dedicated to the best telephone fundraising possible. If you’re considering using the phone to ask your supporters to become regular givers, upgrade your existing regular givers or run any other kind of telephone campaign, there really is no reason to look further.
Contact us now to discuss how Pareto Phone can help you raise more funds for your cause.
- More about Pareto Phone
- How the Heart Foundation proved recruiting regular givers needn’t be a lottery
- How Oxfam turned goats into lifelong supporters
Regular Monthly Giving
Getting the most by getting it monthly – attracting, keeping and growing your regular monthly donors
In this section, you will discover how Pareto Fundraising helped Melbourne’s The Lost Dogs’ Home, Médecins Sans Frontiers Australia and The Heart Foundation of New Zealand acquire thousands of new committed monthly donors in a remarkably short period of time.
Regular (monthly) giving has revolutionised fundraising over the last 15 years. More supporters are giving to charity than ever before, and they are giving every month directly from their credit cards or bank accounts. That’s terrific news; because with regular giving you’ll have more money than ever before to spend on your cause.
A great start to any regular (monthly) giving program is to ask your existing supporters who give to your appeals or only give occasionally throughout the year (we call them cash donors) to become regular monthly givers. We’ve worked with many charities to do this, and we think that The Lost Dogs’ Home’s, Médecins Sans Frontières’ and The Heart Foundation of New Zealand’s mailings to their supporters are among the best examples of how to do it right.
Contact us now to find out more about how we can help to start or boost your regular (monthly) giving program.
- How Médecins Sans Frontières Australia changed the way supporters give
- How The Heart Foundation of New Zealand turned support into committment
Acquisition
Meeting the challenge of acquiring new donors for your cause
In this section, you will discover the Australian Conservation Foundation and Melbourne’s The Lost Dogs’ Home used tried and tested Pareto Fundraising tactics to acquire and keep thousands of new supporters.
Every charity needs to attract new donors to its cause. But it’s one of the hardest things to do. And it’s usually not cheap. Find out about the Australian Conservation Foundation’s acquisition survey and The Lost Dogs’ Home’s most successful on-line and mail acquisition campaign – we think it’s one of the best in the world! You can also find out how the National Heart Foundation of Australia worked with us to develop an acquisition database to make their acquisition planning, implementation and evaluation more effective than ever before.
Contact us now to talk to us about how we can help you acquire new supporters for your cause.
- How the Australian Conservation Foundation’s climate change survey acquired new supporters
- How The Lost Dogs’ Home went online to net hundreds of new long-term supporters
- How data helps the Heart Foundation keep us healthy
- How Peter MacCallum Cancer Foundation recruited new supporters using effective targeting and clever creative
Major Donors & Bequests
Your most important supporters: major gifts and bequest
Those supporters who give you large gifts (major donors) and those who include gifts to your organisation in their Wills are your most important supporters. And yet, for fundraisers, the challenge is asking donors for these special and important gifts. At Pareto Fundraising and Pareto Phone, we want to make it as easy as possible for you to raise significant funds through major gifts and bequests.
Contact us to find out how we can help with your major gifts and bequest fundraising today.
