Data Services
Data is the key to unlocking the funds your beneficiaries deserve
At Pareto Fundraising we know your fundraising success relies on understanding the behaviours and motivations of your donors and knowing how to identify and maximise growth opportunities. Your data and comparative market data are the most informed way for you to do this.
The Pareto data team (a lovely bunch based in sunny Brisbane and Hong Kong) will turn your data into useful information, helping you to make sure you are speaking with the right people, at the right time, with the right ask using the right channel.
Can you afford not to utilise the greatest asset you have - your data?
Data Analysis
Data is a hugely powerful fundraising resource. Used well, it can:
- Tell you what you are doing well;
- Expose what you aren’t doing well;
- Reveal who your donors are, and where to look for more;
- Identify areas for growth;
- Inform you when to stop, when to persevere and when to test your fundraising strategies.
With the help of Pareto Fundraising, your data will show you where to focus your energies, where the best potential return is and who is truly engaged with your cause.
In short, you data will help you raise as much money as possible to spend on making the world better for your beneficiaries and for us all.
Create
Segmentation models that allow you to view your donors and their relationship with you from a variety of perspectives – ensuring you really know what sort of donor relationships you are tracking in your database- Targeting plans that target the right people, at the right time, so that you can put your spend and effort where it has the most potential for pay off
Analyse
- Who your income is coming from and who your best donors are
- Which of your programs are delivering growth, and which are stagnating
- How many donors you are losing from each of your programmes, and who they are
- How many donors you are keeping, and what they have in common
- Whether you are increasing your donor base fast enough to overtake your losses
Compare
- Our performance against others by joining a benchmarking programme - learn from others, see what activities are growing in the marketplace, see which aren’t, identify areas for improvement for your programme
Assess
- Response rates - could they be better?
- Average gifts - are they as high as they should be?
- Net income - how much more could you be making?
- Return on investment (ROI) - should you be spending more to make more?
Understand
Your demographic - are your supporters women or men? How old are they? And what generation do they belong to?- Behaviour - how often do your supporters give? What issues prompt the greatest response? What is their preferred way of giving?
Implement
- Personalised ask strategies focused on growth and maximising return
- Personalised copy focused on respecting and remembering your donor
- Test strategies designed to return information that can have an impact on your bottom line
